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New perspectives

“If you want to end up somewhere different, then you need to start somewhere different” - Pixar Simplot Australia needed a new way of understanding their consumer base. Segmentations are complex challenges in and of themselves. On top of...

Catalogue: Congress 2014: What Inspires?
Authors: Alastair Liptrot, Paul Labagnara, Peter Stuchberry, Neale Cotton
June 15, 2014
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Citation

Liptrot, Labagnara, Stuchberry and Cotton (2014a, June 15). New perspectives. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/new-perspectives